The Rise and Benefits of Amazon Local Selling (BOPIS)



In today’s fast-paced world, convenience is king. Consumers are no longer content to wait several days or even weeks for their online orders to arrive. Instead, they want their purchases as soon as possible. That’s where Local Selling, also known as Buy Online, Pick Up In-Store (BOPIS), and, Click & Collect, comes in. Amazon has recently jumped on this trend, launching its own version of BOPIS called “Amazon Local Selling.” In this blog post, we’ll explore the rise of Amazon Local Selling and its benefits for both consumers and retailers.

The Rise of Amazon Local Selling

Amazon Local Selling allows customers to buy products online and pick them up at a nearby physical store. This service is available for a wide range of products, including groceries, electronics, and clothing. The process is simple: customers place an order online, choose the nearest store for pick up, and receive a notification when the item is ready for pick up.

The rise of Amazon’s Local Selling is due in part to the COVID-19 pandemic. As many people stayed home to avoid the virus, online shopping saw a massive surge in demand. However, shipping delays and overwhelmed delivery services led to dissatisfied customers. In response, retailers began offering BOPIS services, allowing customers to pick up their purchases in-store. Amazon was quick to jump on this trend, launching Amazon Local Selling in 2020.

The Benefits of Amazon Local Selling for Consumers

The benefits of Amazon’s Local Selling for consumers are numerous. First and foremost, it provides a more convenient shopping experience. Rather than waiting for a delivery to arrive, customers can pick up their purchases at a time that suits them. This is especially beneficial for customers who need their items urgently or don’t want to risk missing a delivery.

In addition to convenience, Amazon Local Selling also provides cost savings. Customers can avoid shipping fees by picking up their orders in-store. This is particularly useful for customers who only want to purchase a few items, as the cost of shipping can sometimes exceed the cost of the items themselves.

The Benefits of Amazon Local Selling for Retailers

Amazon Local Selling isn’t just beneficial for customers; it also provides benefits for retailers. For one, it helps to drive foot traffic to physical stores. Customers who come in to pick up their purchases may be more likely to make additional purchases while they’re there.

Additionally, Amazon Local Selling allows retailers to better manage their inventory. By offering in-store pickup, retailers can ensure that they have the items customers want in stock. By doing this, the chance of overstocking or understocking, which can result in lost sales, can be decreased.

 Local Selling “Pick up in-store” Statistics

Here are some additional statistics that demonstrate the popularity and effectiveness of Amazon Local Selling “BOPIS” :

  • 60% of the US population are Amazon Prime members
  • 75% of US consumers have used local selling
  • 32% of merchants who offered local selling experienced 32% higher conversion rates
  • 67% of local shoppers add additional items to their online orders.
  • 63% of local shoppers buy additional items while picking up their order in-store.

These statistics show that Amazon Local Selling “BOPIS” is a popular and effective program that provides convenience, speed, and cost savings to customers and retailers alike.


In conclusion, Amazon Local Selling is a win-win for both consumers and retailers. Customers benefit from the convenience and cost savings of in-store pickup, while retailers benefit from increased foot traffic and better inventory management. As online shopping continues to grow in popularity, we can expect BOPIS services like Amazon Local Selling to become increasingly popular as well.




One reply on “The Rise and Benefits of Amazon Local Selling (BOPIS)”

[…] As online shopping becomes more popular, retailers are constantly searching for ways to provide their customers with more convenient options for receiving their purchases. One of these options is BOPIS (buy online, pick up in-store), which allows customers to purchase items online and pick them up at a nearby physical location. Amazon has recently introduced its BOPIS program called “Amazon Counter,” which enables customers to pick up their packages at participating retail locations. In this blog post, we’ll explore some best practices for retailers to optimize their fulfillment model using Amazon BOPIS local selling. […]

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